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Archive for Aralık 2009

One Gift.. A Thousand Fantasies

The Victoria’s Secret commercial directed by Michael Bay. This premiered during the Victoria’s Secret Fashion Show on 12.2.09. Includes a lot of things Michael Bay is known for, including a helicopter and of course, explosions.

Ne kadar iyi olduğu tartışılır ama Türkiye’de kesinlikle olması gerektiğine inandığım kampanyalardan biri...

Advertising Agency: Far East DDB, Bangkok, Thailand
Creative Director: Gongpan Uphathumprungpong
Art Director: Suksiri Intarawongchote, Pas Kiranuchitpong
Copywriter: Gongpan Uphathumprungpong, Pitipong Pattarawallakul
Photographer: Anuchai Secharunputong
Retoucher: Remix Studio

Akıllı markanın hali bir başka oluyor 🙂

Advertising Agency: BETC Euro RSCG, Paris, France
Creative Director: Stéphane Xiberras
Art Director: Hugues Pinguet
Copywriter: Olivier Apers
Photographer: Grégoire Alexandre

Fazlasıyla zekice yapılmış bir gerilla.. Anlatmaya gerek yok resimler ortada 🙂

XXL carwash has a carwash-lane that uses brushes made of non-synthetic, textile cloth. Therefore cars get a label ‘sticking out’ like they sometimes do out of the collar of one’s clothes. The label on the car is informing it’s owner how to take care of their car. The washing label is a voucher, which gives car-owners 50% discount on all washing programs during a three-week period.

Advertising Agency: Houdini, Amsterdam, The Netherlands
Creative Director: Boris Peters and Wilbert Leering
Concept: Arthur ‘T Mannetje, Peter Halma and Sophie Lever.
Art Director: Arthur ‘T Mannetje, Peter Halma
Copywriter: Arthur ‘T Mannetje, Peter Halma
Published: November, 2009

Introducing Sprize™. Shopping turned on its head.

Gap is literally turning shopping on its head with the Vancouver launch of a new loyalty program. Called Sprize™, the program, which is a retailing first, allows shoppers to buy clothing at full price and receive automatic credits should it go on sale any time in the following 45 days.
“We’re taking away the frustration and worry over buying a product at full price, and then seeing the price drop soon afterwards,” said Marka Hansen, president of Gap Brand North America, in a release. “Sprize will give our customers the confidence and instant gratification of buying what they want when they want it.”

Advertising Agency: Cossette, Vancouver, Canada
Creatives: Bart Bachelor, Bryan Collins, Rob Sweetman
Producer: Wendy Moriarty
Account Management: Bianca Knop, Nadine Wilson
Aired: November 2009


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